AUSVEG Levy Meeting

The final division of HAL project funding under the Strategic Investment Plan was reported to Victorian growers on Tuesday 3rd April at the Italian Social Club in Werribee. The decisions followed an extensive consultative program undertaken by AUSVEG.

Mr Jeff McSpedden, Industry Advisory Committee Chairman, opened the program with a detailed report on the range of investment issues raised through the consultative process. The emphasis was on the underlying reasoning for the shift to a new division of project funding.

The Q & A session included grower queries on assessment of past funding, suggestions for inclusion in the new ‘consumer alignment’ studies and queries why ‘promotion’ was outside the Levy charter.

Mr Will Gordon HAL Vegetable Industry Services Manager, spoke about HAL structures, Levy management, and Vision 2020, focusing on the Five Objectives that will underpin the new Strategic Investment Plan :

• Consumer Preferences & Demand
• Quality focus to Australian Standards
• International Competitiveness
• Data collection, Analysis & Application

The announced division of project funding under the Strategic Investment Plan will be :

• Consumer Alignment Projects – 45%
• Marketing & Value Chain Management – 20%
• Farm Productivity Projects – 35%

Presenter Mr Will Gordon – HAL Vegetable Industry Services Manager

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