Over the past month AUSVEG have presented a Draft Strategic Investment Plan at grower meetings around Australia.
A draft plan on how the National Vegetable Levy should be best spent in the future, was outlined to Victorian growers at Werribee and Cranbourne last week.
Presenter Greg Spinks reported that following extensive consultation with Industry, the focus of levy spending had shifted considerably since 2006.
Growers discuss the Investment Plan
The draft vision for the future directs industry investment into four key categories:
Consumer Demand – 54% of levy Investment
To increase consumer demand and how much consumers value Australian vegetables by understanding the needs and preferences of consumers and delivering products that best meet consumers expectations.
Market Development – 21% of levy Investment
Focus on the development of domestic and international markets.
Productivity – 17% of levy Investment
Focus on technological innovations to increase crop yield, build economies of scale and scope, and decrease overall unit costs.
Resource Use – 8% of levy Investment
Focus on increasing growers capability to protect against environmental threats including climate variability and the spread of pests and diseases.
Growers are encouraged to comment on the draft Strategic Investment Plan which is available from AUSVEG : (03) 9822 0688
For more information contact your Industry Development Officers :