Gippsland Growers Meeting 2011

More than 30 vegetable growers and industry representatives attended the East Gippsland Vegetable Growers dinner at Lindenow on Wednesday 28th of September.

The night was organized by local grower Andrew Bulmer and VGA IDO Slobodan Vujovic with pre dinner drinks courtesy of Rabobank.

GIppsland Growers Meeting
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President Luis Gazzola welcomed growers and speakers and spoke of the important role the VGA plays in addressing the challenges and opportunities ahead.

Executive Officer Tony Imeson explained the benefits of VGA membership and challenged East Gippsland growers to renew their membership.

Guest speaker Martin Kneebone, director of Freshlogic, presented a thought provoking session titled :

What consumers want in vegetables ?

Martin shared his experiences with the marketing of fresh vegetables including: market penetration and segmentation, who is buying and how much and the Australian range of retail vegetables compared with that available in the UK and USA.

Marketing and advertising in the food sector were discussed, including the use of “locally produced”, “organic” and “free range” brands and reaching consumers through Facebook.

Gippsland Growers Dinner
East Gippsland Growers meet at Lindenow

Andrew Sullivan from Victorian Farm Safety Centre talked about his work on finding solutions to the major causes of injuries associated with hazardous manual handling. He is aiming to find the most practical, effective and low cost solutions to reducing the risk to injuries.

The meeting concluded with a presentation by Slobodan Vujovic on the recent Lettuce Harvester Study Tour of the US and Italy including a video clip of a water jet/self propelled, Cos lettuce harvester, at work in the Salinas Valley, USA

For more information contact your Industry Development Officers :

Slobodan Vujovic
IDO – East
Helena Whitman
IDO – West

0422 583 784

0407 772 299

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